Betting Market BehaviorBetting MarketsBetting MythsBetting Strategy and ROIFavorite-Longshot BiasGeneral Sports BettingMarket EfficiencyPsychological Traps and BiasesPublic Betting BiasQuestionsSports Betting Psychology4 Min Read Betting Researchon02/03/2025Question: Do underdogs offer better long-term value than favorites? Research on underdogs and favorites in betting markets presents a complex and often contradictory picture, with evidence supporting both the…